Conversion optimization is about making the best out of your already existing traffic. It is about doing what it takes to make your visitors take the kind of action you want them to take. While getting visitors to your site is important that is just the first of the many things in the to-do list.
If you are looking to generate leads or sales from the web traffic, you should do what it takes to engage clients to eventually have them complete a transaction in your website like requesting a quote, leaving a contact detail, or provide for some other call to action that you might want them to do.
It takes smart approaches to be able to convert visitors to leads and sales!
You do not want your website visitors to come to your website, browse, and vanish away. The first step to make the best out of your already existing traffic is to ensure they do not leave you. You need to be doing what it takes to retain them.
- Converting from already existing traffic
- Increasing leads and sales
- Researching and working on the weak spots
- Researching and working on the bounce rates
- Improving user experience
- Improving user engagement
- Adding trust elements to the website
- Adding authority proofs to website
- Increasing the bottom line for conversion
Conversion Rate Optimization
It is important to define the specific goals of the business before starting off with Conversion rate optimization. Typical business goals include:
- Ecommerce sales
- Lead generation
- Increasing subscription
- And other conversion types
Conversion rate optimization is possible only with a clear understanding of your business goals. It is about eliminating those aspects of the website that does not help the user progress towards business conversion.
After the CRO goals are well-defined, the major sources of traffic can be analyzed by making use of Google Analytics in a way to identify the major sources of traffic for the website and to analyze the conversion rates. Proper site analytics will provide an insight in to the performance of the site. This also provides with the details that should be worked on to decide on where improvements should be made.
It is important to develop a clear database of performing and non-performing pages. It is important to map these pages in to the conversion funnel. This is one of the important steps in converting a website visitor to a repeat buyer.
Simplification of the conversion funnel is an important step in improving the overall conversion rate of the website.
- Every step in the conversion funnel should build the confidence level of the client
- Only those steps that are required for the conversion process are employed
- Steps that are not necessary for conversion are not used
- The conversion process is simplified in a way to make it workable with the least amount of data
We analyze competitor websites to identify where they are getting their traffic from. This is important to catch up with the missed details. After deciding about which areas require optimization, it is important to get back to an internal review process. This internal review process is about making the best use of customer testimonials, references in media about your company, awards and accolades, and other stuff to build upon the confidence level from real time clients.
Appropriate tools should be used for split testing conversion optimization procedures at every stage. This is indeed lot of work and it takes professionals to be doing this. And, we are here at Imedia to help with this process.